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First Step in Website Redesign
Thinking about redesigning your website? Hold your horses! Whether done in-house or by an agency, a successful site redesign takes a lot of time, organization, and most importantly, planning. Take...
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Protect Your SEO During Site Move
Moving is a stressful process. Whether you’re moving to a new house or moving your old website to a new one, there are a handful of things you’ll want to do to protect your most valuable assets. And...
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5 Reasons to Redesign a Website
Did you know that, on average, marketers redesign their website every 18-24 months? They’re a pretty iterative bunch! As I have mentioned before, redesigning a website can make a large and positive...
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CRAP Principles in Latest Web Design
Some lessons in life just stick – like always saying “please” and “thank you,” or remembering to wait at least 20 minutes before drinking a McDonald’s coffee. You know what else stuck with me? The...
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Landing Page Help
Landing Pages, schmanding pages? Right? WRONG. The landing page is a critical window of opportunity for lead generation – meaning that this is the one isolated place to convince a site visitor to sign...
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Web Design Terms to Know
A website redesign is a huge undertaking. Whether you’re completing the task in house or you outsource to an agency or freelancer, communication is critical. You want to make sure that you and the...
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10 Commandments of Typography
Typography: The art and technique of arranging type. It’s central to the work and skills of a designer and is about much more than making the words legible. Here are ten “commandments” to make sure...
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How To Survive “Mobilegeddon”
Google announced back in February that they would be changing their algorithm yet again. This time the focus was directed toward improving search results for mobile users by displaying results of...
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Trending Now: Web Design
Have you ever come across a website that is so beautifully designed you feel like you are engaging with a piece of art? A well-designed website delivers to you, the end-user, a perfectly constructed...
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10 Principles of Website Usability Explained
In the digital age, it is crucial for a company to have a strong internet presence. Customer retention and the way a customer engages with a website is becoming as important as the design itself. The...
View ArticleCreating your Website’s Buyer’s Journey
How many times have you ever visited a website for the first time and purchased something right then? Probably never, right? Especially if the services or products sold by the company are a tad – shall...
View ArticleMake Mobile Responsiveness a Priority
Is your website mobile-friendly? You may think it is, but is it really? Have you actually looked at it on a tablet or smartphone? If you think having a site that shows up on a mobile phone is the...
View ArticleWebsite Redesign: Ingenex Launches Two New Websites
At Ingenex Digital Marketing, we are always busy creating the best work for our clients. This month has been especially busy, as we prepared for the launch of two new client websites! Yes, website...
View ArticleHow Accessibility and SEO Coexist
Do the visibly impaired shop online? Do they go to their favorite browser looking for information on a purchase or to find the solution to a problem they have? You bet they do! In fact, individuals...
View ArticleUX vs. UI: What’s the Difference?
UX and UI, despite having similar acronyms, are not the same. UX stands for user experience while UI stands for user interface. See how these two concepts compare and contrast: “What does UX mean?”...
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